Mark Reyes

Edmonton Appliance Solutions

Same-/next-day service across Edmonton & area. Certified techs, upfront quotes, and a 90-day parts & labour warranty. We repair and install all major brands.

  • Role: Design, Frontend
  • Launched: October 1, 2025
  • Status: Launched

Edmonton Appliance Solutions

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Overview

Edmonton Appliance Solutions needed a fast, trustworthy site that turns visitors into service bookings. I designed and built a custom WordPress theme (PHP 8.3 + ACF Pro) with a clean, service-first UX: clear “Same/Next-Day” value props, localized service areas, and a friction-free booking request form. Flexible ACF sections let the team spin up new brand/service pages in minutes, while a lightweight codebase (no heavy page builder) keeps the site flying on mobile. The result is a modern, conversion-focused website that’s easy for staff to manage and ready to scale.

Services

  • Custom theme
  • Unique design
  • Booking integration
  • Custom plugin
  • Responsive design
  • Custom post type

Tech Stack

  • WordPress
  • PHP 8.3
  • ACF Pro
  • Wpform Pro

Highlights

Custom lightweight theme

Hand-coded WordPress theme with minimal dependencies for speed, stability, and easy maintenance.

ACF Flexible Sections + Services CPT

Modular sections and a Services post type so the team can build new pages in minutes without a page builder.

Conversion-focused booking form

WPForms Pro with conditional logic, inline validation, and honeypot/reCAPTCHA to lift submissions and block spam.

Mobile-first, trades-friendly UI

Clear layout, tap-friendly buttons, and trust badges (warranty/USPs) designed for on-the-go homeowners.

Speed-optimized stack

Compressed images, critical CSS, and modern PHP 8.3 patterns to achieve fast loads and strong Core Web Vitals.

SEO-ready structure

Clean URL taxonomy, brand/service landing pages, FAQs, and schema markup to improve crawlability and rankings.

Results

90+ %
Core Web Vitals (Mobile)

1.2 s
Avg. Page Load

5.1 %
Booking Form Conversion

31 %
Bounce Rate Improvement

“Yeasin gave us exactly what we needed—a fast site that makes people call and book. The design looks professional, the form is simple for customers, and updating pages is dead easy. We started seeing more booking requests within the first week.”

— Mark Reyes · Owner, Edmonton Appliance Solutions